spread the word through marketing
communications


your opportunity to educate, entice and tell your business’s story

 

spread the word through marketing
communications


your opportunity to educate, entice and tell your business’s story

 

Have you ever read a corporate brochure? A press release? Received a newsletter? Visited a corporate website? Then you’ve seen witnessed marketing communications in action.

The term covers a wide range of projects from a simple handout to a full-blown communications program that all do one thing: communicate a business message. No marketing program is complete without marketing communications, and like a marketing strategy, it’s not a one size fits all area.

To have impact, communications need to employ a simple yet effective message style that tells your business’s story while addressing buyer questions, needs, and barriers to purchase. And it must maintain brand consistency. No simple task!

As experienced marketers, our team understands the world of marketing communications inside and out, backward and forward, top to bottom, and through and through. No matter the industry or business type, our team will craft precisely written communications that fit your brand and business goals.

We’ll not only suggest communications tools that will provide your program with the biggest impact, but also those that fit within your budget and business limitations. Of course we’ll execute the idea, be it through a single project or as an on-going strategic program.

our communications work includes

Branding & messaging

Content writing

Communications plans and campaign creation

Website content

Postcards & Mailers

Social Media

Public Relations (PR)

White papers

Presentations

Newsletters & e-newsletters

marketing strategies

Bringing the pieces of your business's unique story and goals together into one master plan, a marketing strategy is the best investment you can make to help ensure success and avoid wasteful spending. Our exhaustive strategies are conducted by senior marketers who will deliver a customized road map for your future growth and profitability that not only profiles your buyers and market but will also work with your budget.

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branding programs

As your business’s identity and emotional connection with the world, a strong brand is critical to your marketing progam’s success. We understand that there’s more to developing a branding program then picking a color or designing a logo! Our experienced marketing team will help you develop a brand style and story that will work seamlessly throughout your business.

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marketing communications

Getting the word out about your business's products and services requires a communications program. Collectively known as marketing communications, these efforts cover a wide variety of marketing projects that exist to generate a marketing presence and promote your business. Whether you need a single piece or a full communications program, our team will help you develop clean, straight-forward messaging that’s in your brand’s voice and conveys your business’s story.

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campaign development

As a supplement to your ongoing marketing activities, periodic campaigns can help push special sales, seasonal perks, or boost general awareness. We develop campaigns with our clients' end goals in mind. These can be single-channel or multi-channel and encompass a wide range of communications vehicles, both traditional and digital. Regardless of how its structured, your new campaign will sure to attract attention and present your brand and marketing message directly to your targeted buyers.

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marketing audit

Do you have a current marketing program in place but haven’t achieved much success? Are you preparing to launch a new marketing campaign and would like a fresh set of expert eyes to evaluate it before spending too much on advertising and delivery?  Our senior marketers can look at all or part of your marketing program and evaluate it for brand consistency, style, effectiveness, and more.

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tradeshow & events

Meeting potential clients and customers at targeted events is a part of any successful business program. The key is ensuring that the message your company shares at the event sells your brand image while succinctly telling your story. This type of marketing is all about catching attention and drawing clients and customers in for more individual attention.

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equestrian marketing

Marketing to the equestrian community requires more than a few pretty pony photos. At CCS Innovations we have long-time equestrians and horse owners on our staff, which provides us with an edge when developing marketing and design programs to this unique industry's businesses. 

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